The most distinguishable, unforgettable quality you have is the story that made you. How you tell that story matters. For the sake of your business. Your brand...
Switchblade Lemonade - a defiantly unorthodox bio writing salon - is the result of one writer's bullheaded insistence that paragraphs crammed with titles, accolades, and facts we hope sound good on paper are not only a boring square we're trying to squeeze ourselves into.
It's a (coffin shaped) box we're expected to lie down in.
This explains why writing about the self is so difficult - conformity is awkward. Stiff. Dead on the inside. But a story like the robust, complicated, often feral thing you're packing around?
It's very much alive - and it hates the confines of tight spaces.
With aggressive creativity, intelligent observation, and unapologetic audacity, we unleash a truer, bolder, irresistibly compelling bio that sells our work, instead of writing an uninspired, predictable one that notoriously sells us short. Because playing small and doing things everyone else's way was never a reason to show up.