The most distinguishable, unforgettable quality you have is the story that made you. How you tell that story matters. For the sake of your business. Your brand. Your identity.
A bio so good, you could make it a movie. Watch this.
Switchblade Lemonade - a defiantly unorthodox bio writing salon - is the result of one writer's bullheaded insistence that paragraphs crammed with titles, accolades, and facts we hope sound good on paper are not only a boring square we're trying to squeeze ourselves into.
It's a (coffin shaped) box we're expected to lie down in.
This explains why writing about the self is so difficult - conformity is awkward. Stiff. Dead on the inside. But a story like the robust, complicated, often feral thing you're packing around?
It's very much alive - and it hates the confines of tight spaces.
With aggressive creativity, intelligent observation, and unapologetic audacity, we unleash a truer, bolder, irresistibly compelling bio that sells our work, instead of writing an uninspired, predictable one that notoriously sells us short. Because playing small and doing things everyone else's way was never a reason to show up.
In fact, owning who we really are is the whole reason we're here.
A special note to business owners looking for more resources:
If uncomfortable email exchanges between clients is something you avoid like radiation poisoning, you're going to want this book. It's like wearing a hazmat suit against all things awkward in business. So yes, you need it because awkwardness is everywhere.
And finally, are you protected from all the legal shit that can go wrong in your business? Contracts are a business woman's best friend, so here's something way cheaper than a lawyer.