Switchblade Lemonade
Switchblade Lemonade
The perfect mix of words is your most persuasive weapon

A killer bio doesn't tell who you are.

It SHOWS what you're made of.

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Switchblade Lemonade, a defiantly unorthodox bio writing salon, is the result of one writer's bullheaded insistence that paragraphs crammed with titles, accolades, and facts we hope sound good on paper are not only a boring square we're trying to squeeze ourselves into.

It's a (coffin shaped) box we're expected to lie down in.

This explains why writing about the self is so difficult - conformity is awkward. Stiff. Dead on the inside.

But a story like the robust, complicated, often feral thing you're packing around?

It's very much alive - and it hates the confines of tight spaces.

With fierce creativity, intelligent observation, and unapologetic audacity, we unleash a truer, bolder, irresistibly compelling bio that sells our work, instead of writing an uninspired, predictable one that notoriously sells us short. Because playing small and doing things everyone else's way was never a reason to show up.

In fact, owning who we really are is the whole reason we're here.


The most distinguishable, unforgettable quality you have is the story that made you.

And HOW you tell that story matters.

For the sake of your business.
Your brand.



Command the power of words, do your story justice, and own the busted up, pot-holed road that got you here by signing up.

My how-to guidebook is in the making this very second, and I want you, my fellow traveler, to be the first to know when it's DONE.

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